PLUM - 2022
The world's first ever retail-solutions marketplace and a one-stop destination for click-and-launch retail services.
CLIENT
Field Agent
SERVICES
Brand Strategy & Identity
Web Design
Paid Animated Advertisements
Social Media Graphics
Photo Manipulation
TEAM
Tori Kim — Designer
Blake Chamberlain — Designer
Annie Lefforge — Designer
Austin Woodward — Designer
Anna Cottrell — Art Direction
The Brief
Before Plum, Field Agent made sales the traditional way—through salespeople and invoices. They realized that they needed something that was more accessible for their clients and catered to the younger generations as well. They wanted a way for their clients to easily select a service online, fill out the project details, and pay for the service all in one place.
We solved this by creating Plum—a platform for on-demand retail solutions offered by both Field Agent and other partnered providers.
The Brand
We envisioned Plum to feel fresh, helpful, and approachable (aka, your “cool aunt”). Alongside a team of designers, I helped create an extensive brand identity for Plum. We incorporated a hand-drawn submark and other elements to help promote connection beyond the computer screen.
The Platform
As we continued to build Plum, we spent months building graphics, webpages, and numerous sets of strategic ad campaigns to create awareness for when the platform finally launched.
We wanted to give clients an easy way to understand each available product as they browsed for their perfect solution. Then once starting a project, give them a way to view their live results in a clean, easy-to-use dashboard.
